Our PF Olsen Branches are New Zealand wide| Forest Management

Ross Larcombe

Chief Executive Officer
- +64 7 921 1010
- info@pfolsen.com
Ross Larcombe
Chief Executive Officer
- +64 7 921 1010
- info@pfolsen.com
Ross joined PF Olsen in 1995 after graduating from the University of Canterbury with a Bachelor of Forestry Science degree. He began his career with PF Olsen in Blenheim as a forestry supervisor and assistant in our seed orchard. He then moved to Rotorua where he undertook a consulting role and has gained valuable experience and knowledge from PF Olsen's company founders and other talented staff. In his prior role Ross managed the Central North Island forestry team and has worked with staff throughout the business. Ross has been a company director since 2011 and CEO from May 2020.
Wu Khoo

General Manager - Business Services
- +64 7 921 1010
- info@pfolsen.com
Wu Khoo
General Manager - Business Services
- +64 7 921 1010
- info@pfolsen.com
Wu worked in the forest industry and the renewable energy sector prior to joining PF Olsen in 2022. He held several roles in engineering, operations, commercial and senior management during that time in New Zealand, USA and Australia. He brought with him business leadership, management experience and commercial strengths to PF Olsen. In his current role, Wu is responsible for the delivery of strategic business assets including human resources, forestry consulting, nurseries, seed production and remote sensing technology. Wu graduated with MBA (distinction) and Postgraduate Diploma in Management Studies from the University of Waikato, BE (Electrical) (Hons) and Diploma in Pulp and Paper from the University of Auckland.
Ray Hook

General Manager - Operations
- 07 9211010
- info@pfolsen.com
Ray Hook
General Manager - Operations
- 07 9211010
- info@pfolsen.com
Ray has over 15 years in the plantation forest industry across a broad range of disciplines including harvesting and cartage operations, forest valuation and investment, operational and strategic planning, and environmental management. In his current role, Ray is responsible for operational activities across the New Zealand business and is a member of PF Olsen's Senior Leadership Team. Ray graduated with an MBA (distinction) from Massey University, BCom (Forestry & Supply Chain Management) from Lincoln University and a Diploma in Engineering (Civil) from Unitec.
Scott Downs

General Manager - Sales & Marketing
- +64 7 921 1010
- info@pfolsen.com
Scott Downs
General Manager - Sales & Marketing
- +64 7 921 1010
- info@pfolsen.com
Scott believes that forestry is a life choice rather than a career and feels privileged to work for a leading company in such a positive industry.
He is experienced and competent in all facets of forest management, including project management, budgeting, and reporting. Scott was responsible for all PF Olsen’s operations in the top half of the South Island before moving to Rotorua in 2016 to be more involved in sales and marketing and client relationships. He has specialist skills in log marketing, stumpage appraisal and maximizing financial returns from a forest resource. Scott’s monthly log market report in PF Olsen’s monthly Wood Matters e-magazine is regarded as the most comprehensive report in the industry.
When not working he can usually be found coaching on a football field somewhere.
Heather Arnold

Environmental Manager
- +64 7 921 1010
- info@pfolsen.com
Heather Arnold
Environmental Manager
- +64 7 921 1010
- info@pfolsen.com
Heather leads the Environment team, guiding PF Olsen's environmental performance and managing the PF Olsen FSC� Group Scheme. Heather has spent almost 30 years in the plantation forest industry, in environmental management and harvest planning. Prior to joining PF Olsen in 2021, Heather worked predominantly in the top of South Island of New Zealand, but is familiar with New Zealand's geological challenges, regional topographies, and regulatory requirements. She brings a practical national environmental perspective to PF Olsen, focusing on delivering above compliance environmental outcomes and strongly advocating for environmental kaitiakitanga in everything we do.
Nic Steens

Quality, Health & Safety Manager
- +64 7 921 1010
- info@pfolsen.com
Nic Steens
Quality, Health & Safety Manager
- +64 7 921 1010
- info@pfolsen.com
Nic is a seasoned professional in the forest industry with a vast background in forestry, honing his expertise as a silviculture contractor and in various harvesting operations he transitioned into management roles first working for the Freightways Group in logistics and security.

He then moved back into forestry as a Technical Service Manager at Interpine Forestry Ltd before moving to Fletcher Challenge Forests, and currently, PF Olsen Ltd, where he has dedicated the last 20 years.

Throughout his career, Nic has accumulated comprehensive experience in forestry management, particularly focusing on health and safety and quality systems.

For the past 25 years, he has made significant contributions to these disciplines including as a representative serving on the New Zealand Forest Owner's Association Safety and Training Committee and more recently the Forest Industry Safety Council Advisory Group. Nic was a member of team that produced the 'Growing a Safety Culture' initiative, which has become the industry standard for culture and leadership development.

In terms of quality management systems Nic and his team maintain three ISO standards (HS 45000, QMS 9001, and Environmental 14001). These certificates have been held by PF Olsen Ltd for more than 20 years.

Nic takes pride in his pragmatic approach, leading industry initiatives that have earned him national recognition through prestigious awards. His commitment to safety is evident in his passion to reduce harm and his certifications, e.g., holding the NEBOSH International General Certificate in OSH Management and Certificates in Quality Management, Auditing, and Investigations.

With a track record of excellence, Nic remains a highly regarded national manager in the forestry sector, continuously driving innovation and safety measures.
Jessamy Herbert

Legal Counsel
- +64 7 921 1010
- info@pfolsen.com
Jessamy Herbert
Legal Counsel
- +64 7 921 1010
- info@pfolsen.com
Jessamy has Law and Psychology degrees and has spent over 20 years' working as a lawyer for various public and private sector agencies in New Zealand and overseas. She has mainly specialised in aspects of corporate/commercial law but also has experience in employment, privacy, insurance, regulatory and child protection law. Jessamy provides legal advice and assistance to PF Olsen on a broad range of commercial, property and regulatory matters, and is a member of PF Olsen's Senior Leadership Team. Jessamy loves working in-house alongside her talented colleagues in New Zealand and Australia and is constantly learning more about the business and benefits of forestry.
Bernadet Hartley

People & Capability Manager
- 07 921 1010
- info@pfolsen.com
Bernadet Hartley
People & Capability Manager
- 07 921 1010
- info@pfolsen.com
Janine Branson

Executive Assistant
- +64 7 921 1010
- janine.branson@pfolsen.com
Janine Branson
Executive Assistant
- +64 7 921 1010
- janine.branson@pfolsen.com
Keryn Wellard

Business Support Administrator
- +64 7 9211010
- info@pfolsen.com
Keryn Wellard
Business Support Administrator
- +64 7 9211010
- info@pfolsen.com
Lolita Visage

Treestock Manager
- +64 7 921 1010
- info@pfolsen.com
Lolita Visage
Treestock Manager
- +64 7 921 1010
- info@pfolsen.com
Linda Zhang

Finance Manager
- +64 7 921 1010
- info@pfolsen.com
Linda Zhang
Finance Manager
- +64 7 921 1010
- info@pfolsen.com
Bryan Lee

Accountant
- +64 7 921 1010
- info@pfolsen.com
Bryan Lee
Accountant
- +64 7 921 1010
- info@pfolsen.com
Andrew Peterson

Finance Manager
- +64 7 921 1010
- info@pfolsen.com
Andrew Peterson
Finance Manager
- +64 7 921 1010
- info@pfolsen.com
Chris Peterson

Accountant
- +64 7 921 1010
- info@pfolsen.com
Chris Peterson
Accountant
- +64 7 921 1010
- info@pfolsen.com
Karen Warburton

Senior Accounts Administrator
- +64 7 921 1010
- info@pfolsen.com
Karen Warburton
Senior Accounts Administrator
- +64 7 921 1010
- info@pfolsen.com
Carol Phelan

Accounts Administrator
- +64 7 921 1010
- info@pfolsen.com
Carol Phelan
Accounts Administrator
- +64 7 921 1010
- info@pfolsen.com
Leanne Cooper

Accounts Administrator
- +64 7 921 1010
- info@pfolsen.com
Leanne Cooper
Accounts Administrator
- +64 7 921 1010
- info@pfolsen.com
Grant Alexander

ICT Manager
- +64 7 921 1010
- info@pfolsen.com
Grant Alexander
ICT Manager
- +64 7 921 1010
- info@pfolsen.com
Shawn Taylor-Cummins

Desktop Engineer
- +64 7 921 1010
- info@pfolsen.com
Shawn Taylor-Cummins
Desktop Engineer
- +64 7 921 1010
- info@pfolsen.com
Georgina Rodie

Business Analyst
- +64 7 921 1010
- info@pfolsen.com
Georgina Rodie
Business Analyst
- +64 7 921 1010
- info@pfolsen.com
Tim Crone

Senior Consultant
- +64 7 921 1010
- info@pfolsen.com
Tim Crone
Senior Consultant
- +64 7 921 1010
- info@pfolsen.com
Denny Du

Consulting Forester
- +64 7 921 1010
- info@pfolsen.com
Denny Du
Consulting Forester
- +64 7 921 1010
- info@pfolsen.com
Dawoon Park

Forest Analyst - ETS Specialist
- +64 7 921 1010
- info@pfolsen.com
Dawoon Park
Forest Analyst - ETS Specialist
- +64 7 921 1010
- info@pfolsen.com
Miriam Miller

Health & Safety Coordinator
- +64 7 921 1010
- info@pfolsen.com
Miriam Miller
Health & Safety Coordinator
- +64 7 921 1010
- info@pfolsen.com
Sarah Orton

Environmental Forester
- +64 7 921 1010
- info@pfolsen.com
Sarah Orton
Environmental Forester
- +64 7 921 1010
- info@pfolsen.com
Mike Spiers

Territory Manager CNI
- +64 7 921 1010
- info@pfolsen.com
Mike Spiers
Territory Manager CNI
- +64 7 921 1010
- info@pfolsen.com
Kenny McCauley

Sale & Operations Planning Manager
- +64 7 9211010
- info@pfolsen.com
Kenny McCauley
Sale & Operations Planning Manager
- +64 7 9211010
- info@pfolsen.com
Regan Conn

Senior Manager CNI
- +64 7 921 1010
- info@pfolsen.com
Regan Conn
Senior Manager CNI
- +64 7 921 1010
- info@pfolsen.com
Pauline Neilson

Forest Manager
- +64 7 921 1010
- info@pfolsen.com
Pauline Neilson
Forest Manager
- +64 7 921 1010
- info@pfolsen.com
David Crawley

Professional Services Manager
- +64 7 921 1010
- info@pfolsen.com
David Crawley
Professional Services Manager
- +64 7 921 1010
- info@pfolsen.com
Dave is a Senior Forestry Consultant with over 30 years experience in the forest industry. Dave specialises in forest resource description, estate modelling, and valuation. His technical strength and operational experience ensure optimised solutions are also operationally practical. Dave manages a team of registered forestry consultants who are engaged in a variety of forestry consulting projects including valuations, due diligence, forest description for sale, feasibility studies, ETS and carbon advise and management, forestry insurance scheme.
Richard Quinlan

Land Information Manager
- +64 7 921 1010
- info@pfolsen.com
Richard Quinlan
Land Information Manager
- +64 7 921 1010
- info@pfolsen.com
Michaela Bould

Land Information Officer
- +64 7 921 1010
- info@pfolsen.com
Michaela Bould
Land Information Officer
- +64 7 921 1010
- info@pfolsen.com
John Hanlen

Land Information Officer
- +64 7 921 1010
- info@pfolsen.com
John Hanlen
Land Information Officer
- +64 7 921 1010
- info@pfolsen.com
Arif Jalil

Forest Information Officer
- +64 7 921 1010
- info@pfolsen.com
Arif Jalil
Forest Information Officer
- +64 7 921 1010
- info@pfolsen.com
Rod Osorio

Land Information Officer/GIS Officer
- +64 7 921 1010
- info@pfolsen.com
Rod Osorio
Land Information Officer/GIS Officer
- +64 7 921 1010
- info@pfolsen.com
Hamish MacPherson

Technical Services Manager
- +64 7 921 1010
- info@pfolsen.com
Hamish MacPherson
Technical Services Manager
- +64 7 921 1010
- info@pfolsen.com
Felix Brandt

ETS Manager
- +64 7 921 1010
- info@pfolsen.com
Felix Brandt
ETS Manager
- +64 7 921 1010
- info@pfolsen.com
Clay Richardson

Graduate Forester
- 07 9211010
- info@pfolsen.com
Clay Richardson
Graduate Forester
- 07 9211010
- info@pfolsen.com
Lucy Boucher

Graduate Forester
- 07 921 1010
- info@pfolsen.com
Lucy Boucher
Graduate Forester
- 07 921 1010
- info@pfolsen.com
Ashley Verry

Forest Manager
- +64 7 921 1010
- info@pfolsen.com
Ashley Verry
Forest Manager
- +64 7 921 1010
- info@pfolsen.com
Will Mace-Cochrane

Technical Forester
- +64 21793972
- info@pfolsen.com
Will Mace-Cochrane
Technical Forester
- +64 21793972
- info@pfolsen.com
Jodie Hickson

Head of Finance
- info@pfolsen.com
Jodie Hickson
Head of Finance
- info@pfolsen.com
Tricia King

Commercial Administrator
- +64 7 921 1010
- info@pfolsen.com
Tricia King
Commercial Administrator
- +64 7 921 1010
- info@pfolsen.com

Rotorua (Head Office)

Meet your local team

Ross Larcombe

Wu Khoo

Ray Hook

Scott Downs

Heather Arnold

Nic Steens

Jessamy Herbert

Bernadet Hartley

Janine Branson

Keryn Wellard

Lolita Visage

Linda Zhang

Bryan Lee

Andrew Peterson

Chris Peterson

Karen Warburton

Carol Phelan

Leanne Cooper

Grant Alexander

Shawn Taylor-Cummins

Georgina Rodie

Tim Crone

Denny Du

Dawoon Park

Miriam Miller

Sarah Orton

Mike Spiers

Kenny McCauley

Regan Conn

Pauline Neilson

David Crawley

Richard Quinlan

Michaela Bould

John Hanlen

Arif Jalil

Rod Osorio

Hamish MacPherson

Felix Brandt

Clay Richardson

Lucy Boucher

Ashley Verry

Will Mace-Cochrane

Jodie Hickson

Tricia King

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