Our Management Team

Chief Executive Officer
Ross Larcombe

+64 7 921 1010 Email Ross
Ross Larcombe
Chief Executive Officer
- +64 7 921 1010
- info@pfolsen.com
Ross joined PF Olsen in 1995 after graduating from the University of Canterbury with a Bachelor of Forestry Science degree. He began his career with PF Olsen in Blenheim as a forestry supervisor and assistant in our seed orchard. He then moved to Rotorua where he undertook a consulting role and has gained valuable experience and knowledge from PF Olsen's company founders and other talented staff. In his prior role Ross managed the Central North Island forestry team and has worked with staff throughout the business. Ross has been a company director since 2011 and CEO from May 2020.
General Manager - Business Services
Wu Khoo

+64 7 921 1010 Email Wu
Wu Khoo
General Manager - Business Services
- +64 7 921 1010
- info@pfolsen.com
Wu worked in the forest industry and the renewable energy sector prior to joining PF Olsen in 2022. He held several roles in engineering, operations, commercial and senior management during that time in New Zealand, USA and Australia. He brought with him business leadership, management experience and commercial strengths to PF Olsen. In his current role, Wu is responsible for the delivery of strategic business assets including human resources, forestry consulting, nurseries, seed production and remote sensing technology. Wu graduated with MBA (distinction) and Postgraduate Diploma in Management Studies from the University of Waikato, BE (Electrical) (Hons) and Diploma in Pulp and Paper from the University of Auckland.
General Manager - Operations
Ray Hook

07 9211010 Email Ray
Ray Hook
General Manager - Operations
- 07 9211010
- info@pfolsen.com
Ray has over 15 years in the plantation forest industry across a broad range of disciplines including harvesting and cartage operations, forest valuation and investment, operational and strategic planning, and environmental management. In his current role, Ray is responsible for operational activities across the New Zealand business and is a member of PF Olsen's Senior Leadership Team. Ray graduated with an MBA (distinction) from Massey University, BCom (Forestry & Supply Chain Management) from Lincoln University and a Diploma in Engineering (Civil) from Unitec.
General Manager - Sales & Marketing
Scott Downs

+64 7 921 1010 Email Scott
Scott Downs
General Manager - Sales & Marketing
- +64 7 921 1010
- info@pfolsen.com
Scott believes that forestry is a life choice rather than a career and feels privileged to work for a leading company in such a positive industry.
He is experienced and competent in all facets of forest management, including project management, budgeting, and reporting. Scott was responsible for all PF Olsen’s operations in the top half of the South Island before moving to Rotorua in 2016 to be more involved in sales and marketing and client relationships. He has specialist skills in log marketing, stumpage appraisal and maximizing financial returns from a forest resource. Scott’s monthly log market report in PF Olsen’s monthly Wood Matters e-magazine is regarded as the most comprehensive report in the industry.
When not working he can usually be found coaching on a football field somewhere.

Introducing the Executive managEment team

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