PF Olsen announce new CEO

PF Olsen is very pleased to announce the appointment of Ross Larcombe as our new CEO. The PF Olsen Group Board conducted an extensive executive search and interview processes that involved several outstanding candidates before endorsing and appointing Ross, who has been Acting CEO since May 2020.

Ross joined PF Olsen in 1995 after graduating from the University of Canterbury with a Bachelor of Forestry Science degree. He began this career with PF Olsen in Blenheim as a forestry supervisor and assistant in our seed orchard. He then moved to Rotorua where he undertook a consulting role and has over the years gained valuable experience and knowledge from PF Olsen’s company founders and other talented staff.  In his prior role Ross managed the Central North Island forestry team and has worked with staff throughout the business. Ross has been a company director since 2011.

Ross is excited at the opportunities ahead for PF Olsen and our clients and business partners.  We are implementing new technologies and research to reduce risks, increase precision in mapping and inventory and improve productivity from our diverse range of client forests across NZ and Australia.

Ross says, “I am pleased to be in the new role with the support of the PF Olsen team.   Next year will mark 50 years of PF Olsen in business and we will recognise and celebrate our history and the achievements of the company.  The future is looking positive and I am looking forward to building on our services and further enhancing our client relationships".