From the CEO's desk

I think it important to let you know as valued clients, business partners, associates and acquaintances of our business about some recognition recently awarded to PF Olsen, reinforcing our commitment to being the professional forestry management company of choice.

Earlier this month, a cross section of people from PF Olsen attended the Westpac Rotorua Business Excellence Awards.  We were there to support:

  • the nomination for Emerging Leader of the year,
  • finalist in the Innovation & Technology Business Award, and
  • finalist in for Business Excellence in Primary Industries category. 

Reaching this level of achievement was personally and professionally very satisfying, and in my view, more than sufficient recognition of our business, our people, and our ongoing delivery of high quality professional services.  We were fortunate enough to win the category for Excellence in Primary Industries, and whilst this was not necessarily unsurprising given we back ourselves regards business excellence, it remains an incredible and humbling achievement.

It is important to acknowledge a couple of things in relation to the business’ contributions to these awards.  First, whilst this award was relative to other businesses in Rotorua, our representations throughout the process of being judged through written, verbal, and personal submissions, reflected our business in its entirety. We also ensured we were judged as a successful multi-domestic, client centric, and high quality professional services company.  This was captured by the feedback provided by the judges in both the interview and presentation processes where we were recognised for business, not local excellence.  Second, this is externally moderated, formal recognition of our total business excellence from strategy through to service delivery, and I am proud to let you, our readership know.  Hopefully our naturally humble and spotlight shy personnel will share this pride with you during our varying interactions.

As a client or business partner, we also hope this external recognition brings some comfort to you in the knowledge that you have engaged with an excellent business, that provides a high quality of professional service through business excellence.  Thank you for your ongoing support without which we would not have a business to excel in.  We accept there remain opportunities for improvement and look forward to addressing these as we focus on being the professional forestry management company of choice.

Nga mihi tino nui,