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Why on Earth a wood house?

The Danes show us a simple and fun approach to promoting the benefits of building with wood. Surely with New Zealand's vast investment in forestry and wood processing, we should be appealing to the hearts and minds of New Zealander's to stick with wood. Whilst New Zealand has one of the highest per-capita consumption rates of wood, steel and other substitutes are serious competitors and making bigger investments at putting their case forward.