NZ Wood Builds Momentum in Wood Promotion Campaign

You may have seen the reappearance of the NZ Wood advertisements on TV recently with the key theme of wood's performance and environmental credentials (see NZWood Story). This is probably the most publically profiled component of what is a much broader and strategically focused campaign.

NZWood is into the fourth year of its 10-year campaign and wants to increase the pace and drive its message harder. Jane Arnott, CEO of NZ Wood, is using her marketing skills and experience to win over the hearts and minds of key stakeholders, decision-makers and consumers of forestry and wood products. NZ Wood has been building on its relationships with the University of Auckland School of Architecture and the University of Canterbury and is now looking to team up with Victoria University and Massey; its aim – to get the Wood message across to architects, designers and engineers who will be in a position to choose and specify wood solutions for client projects.

NZWood is also working hard in Christchurch to put forward wood as a good earthquake resistant solution for homes and commercial buildings. In a survey carried out by NZ Wood, 99% of respondents agreed that 'wood should be the Canterbury rebuild material of choice'. This has lead to new promotional material with the buy-line – "Wood – the Canterbury rebuild material of choice" (see bill-board below).

NZWood promoting the use of wood in the Canterbury rebuild for more earthquake resistance

Showcasing the benefits and beauty of wood is the objective of the Timber Design Awards promoted by NZ Wood, which will be held inside the impressive hangar at Auckland's MOTAT aircraft museum later in the year – this structure was a winner in the 2011 competition.