A Safety Message from the CEO

Challenges – but good ones!

50,000 hectares of trees planted during 2017 and there are plans to double that each year over the next 10 years. Recent history tells us that the forest industry can achieve this goal, however, it will require your help!

The most formidable part of the challenge will be satisfying the labour requirements and doing it in a way that meets all our non-negotiable objectives – at the top of the list, completing the job safely!.


With unemployment at low levels (currently 4.6%), competition from all trades for workers is intense. That’s why forestry needs to be the top choice in the minds of young people, their parents and educators alike. How will that happen?

  • Work with schools and polytechs to increase match fitness – forestry work is physically demanding, but very satisfying. It ticks a lot of the boxes e.g. outdoor fresh air job with flows into Kiwi favourites like hunting and fishing. 

  • Current workers champion our industry – you are the best advertisement for our industry. Our current workers are highly trained professionals; a status that has only increased with mechanisation. Experienced professionals don’t take shortcuts. They don’t want mistakes to impact on their reputation. The collective reputation of the industry must be a positive one! 

  • Collaborate to improve work methods and conditions – we have seen a big benefit in working with our contractors on matters that concern us both. We want to hear all the ideas and work hard on the best of them to bring about change and improvements. The message is simple – Speak up and Join up!

    Let us rise to these challenges in 2018 and the decade to come!     Peter Clark

View this article in Safety Bulletin 110